Valerie Morini is one half of the business duo that owns and operates MADabolic Cville, MADabolic Charleston and the new Charlottesville based b:core methods barre and core studio. In the past four years, Valerie and Dar have taken Charlottesville, Virginia and Charleston, South Carolina by storm with their niche fitness studios and their strong community following. Winning numerous awards and accolades, including Cville Weekly’s Best Niche Gym award each year of operation, they’ve impacted thousands of local clients through their business and community ventures. Valerie serves as the company’s Chief Marketing Officer, in addition to being the operating partner for b:core methods. Since 2008, (a year after her college graduation), Valerie has owned and operated six businesses, led national and local brand strategy and development campaigns, founded several non-profit organizations and served on five boards for both education and leadership development.
In addition to owning businesses, Valerie heads the Business Support division for Wells Fargo Securities. Outside of her corporate and entrepreneurial pursuits, Valerie is an active member of the Employer Advisory Board at the University of Virginia Career Center. Her musings are published in her health and fitness lifestyle blog, Fuel. Sweat. Grow.
Valerie is a graduate of UVA where she majored in Sociology and Foreign Affairs. She was a member of the nationally ranked UVA Women’s rowing and US Rowing Pre-Elite Teams and holds multiple accredited certifications in fitness and leadership development.